Prototype · Antler EU cohort, 2024

Hemma — the home log that reprices your risk

A working prototype. Tap through it. Toggle PM notes to see the reasoning behind each screen — what it optimises for, what it deliberately refuses to do, and what would prove it wrong.
Fictional data. No accounts, no network calls.
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Product notes

Rebuilt from the original 2024 prototype — a scrolling insurer dashboard with a “Gap Analysis” chart and a Buy Dog Insurance button. Everything below the surface is the argument for why that button was the wrong thing to lead with.